The Consumers of the Future is a publication and exhibition by White Fungus that was commissioned by Adam Art Gallery in 2012 to accompany the exhibitions We Will Work With You! Wellington Media Collective 1978-1998 and Martha Rosler, The Bowery in Two Inadequate Descriptive Systems.
The Consumers of the Future explores publicity as a condition and a material. Taking a critical look at the Wellington City Council’s “Creative Capital” branding strategy, the project includes a series of three posters, remixing Wellington City Council publicity materials together with a quote by then New Zealand Prime Minister, and former Merrill Lynch currency trader, John Key. Speaking to the television show Campbell Live in 2007, Key said, “Our children are important... They’re the Consumers of the Future.”
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